Research Publications
Conference Presentations
Ethics Training

C. Harmeling P. Magnusson and N. Singh (2015), "Beyond Anger: A Deeper Look at Consumer Animosity," Journal of International Business Studies (JIBS), Forthcoming

Kevin Lehnert, Y.Hl Park and Nitish Singh (2015), "Research Note & Update on Jana L. Craft Review of the Empirical Ethical Decision Making Literature - Boundary Conditions and Extensions or Journal of Business Ethics, Forthcoming.

Boris Bartikowski, Nitish Singh (2014), "Should all firms adapt websites to international audiences?," Journal of Business Research, Volume 67, Issue 3, 246-252                                          

Stanford Westjohn, Nitish Singh and Peter Magnusson (2012), "Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective," Journal of International Marketing, (Forthcoming) 

Joseph P. Little and Nitish Singh (2015), "Decontextualizing Consumer Animosity", Journal of Global Marketing, Forthcoming

Wootae Chun, Nitish Singh, Ben Mamoun, Rana Sobh (2015), "A Comparative Analysis of Arab and U.S. Cultural Values on the Web," Journal of Global Marketing, Forthcoming

Joseph P. Little, Nitish Singh (2014), "A Research Note: An Exploratory Study of Anglo-American Consumer Animosity towards the Use of the Spanish Language," Journal of Marketing Theory and Practice". Volume 22, Issue 3, pg. 315-323.

Nitish Singh, Y. Hwal, C. Reisdroff, B. Bartikowski (2014), "Green Firm Specific Advantages for Enhancing Environmental and Economic Performance', Global Business and Organizational Excellence (GBOE). Volume 34, Issue 1, pg. 6-17

Singh Nitish, Kevin Lehnert, Kathleen Bostick (2012), "Global Social Media Usage: Insights into Reaching Consumers World Wide," Thunderbird International Business Review, Forthcoming

Baack Daniel W, Nitish Singh, Donald Baack (2012), "Culturally Customizing Websites for Immigrant Communities in the United States: Acculturation and Content Preference Convergence," Journal of Promotion Management, Forthcoming. 

Singh Nitish (2011), “A Note on “Supply Chain Capability as a Determinant of FDI,” Multinational Business Review, Volume 19, Issue-3, Pages: 253-255

 Yalcin S, Nitish Singh, Y, Dwivedi, A.R, Apil, and S. Sayfullin (2011), “Culture and Localization on the Web: Evidence from Multinationals in Russia and Turkey”, Journal of Electronic Commerce Research, volume12, Issue-1, Pages: 94-114

Hadi Alhorr, Nitish Singh and Seung Kim (2010), “E-Commerce on the Global Platform: Strategic Insights on the Localization-Standardization Perspective,” Journal of Electronic Commerce Research, Vol. 11, Issue -1, Pages: 6-13

Yalcin, Serkan, Nitish Singh, A.R. Apil, S. Sayfullin, & K. Staub (2010), “Culture and Marketing Communications on the Web: A Cross-Cultural Analysis,” Journal of Euromarketing, 19(2/3), 93-113

Nitish Singh, B. Bartikowski, Y. Dwvivedi and M. Williams (2009), “   Global megatrends and the web: convergence of globalization, networks and innovation,” The DATA BASE for Advances in Information Systems, Volume 40 ,  Issue 4,  Pages: 14-27  

Singh Nitish, B. Bartikowski (2009) "A Cross-Cultural Analysis of Print Advertising Targeted to Hispanic and Non-Hispanic American Consumers" Thunderbird International Business Review. Vol 51 (2). Pg. 151-164. 

Singh Nitish. D. Baack and J. Bott (2009), “Are Multinationals Localizing Their Websites? The Link Between Managerial Attitudes and MNE Web Content,” International Journal of Commerce and Management. Forthcoming.

Singh Nitish, J. Spillan and J. Little (2009), “Web Site Localization Practices: Some Insights into the Localization Industry,” Journal of E-Adoption. Forthcoming.

Singh Nitish, D. Tory and LK. Wright (2009), “A diagnostic framework for measuring Web-site localization,” Thunderbird International Business Review, Vol 51 (3). Pg. 281-295

Singh Singh, D.W. Baack, A. Pereira and D. Baack (2008), “Culturally Customizing Websites for U.S. Hispanic Online Consumers: An Application of Levels of Acculturation Differences," Journal of Advertising Research (June). Pg. 224-234.

Vikas Kumar, Nitish Singh (2008), “Internationalization and performance of Indian pharmaceutical firms,” Thunderbird International Business Review, Vol. 50 (5). Pg. 321-330.

Nitish Singh, Baack, D. W; Kundu, S. K; Hurtado, C. (2008) “U.S. Hispanic consumer e-commerce preferences: expectations and attitudes toward web content.” Journal of Electronic Commerce Research, May. Pg. 162-175.

Dan Baack, Nitish Singh (2007), “Culture and Symbol Systems: An Investigation of the Link between Culture and Web Communications.” Journal of Business Research, Vol. 60 (3). 

Yu Henry Xie and Nitish Singh (2007), “The Impact of Young Adults’ Socialization on Consumer Innovativeness.” Journal of Customer Behavior, Vol. 6 winter.

Singh, Nitish. Mike Chao (2006), “Multivariate Statistical Approach to Socialization and Consumer Activities of Young Adults.” The Marketing Management Journal, (Forthcoming).

John A. Parnell1, John E. Spillan, Nitish Singh (2006), “Strategy Through the Eyes of the Consumer: An Exploratory Study Across Emerging Economies,” Panorama Socioeconomico, 33 (December).

 Sandeep Krishnamurthy, Nitish Singh (2006), “The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research.” International Marketing Review, Vol. 22 (6). (invited)

 Singh, Nitish, Georg Fassott, Hongxin Zhao, Paul D Boughton (2006), “Cross-cultural analysis of German, Chinese and Indian consumers' perception of web site adaptation.” Journal of Consumer Behavior, Vol. 5 (1).

 Don De Palma and Nitish Singh (2006), “Global Handshake.” American Executive-November issue. (invited)

 Bartikowski, B, Georg Fassot and Nitish Singh (2006), “L’acceptation des sites Web à l’international Une étude Franco-Allemande,” Revue du Manamgement Technologique, France.

 Singh, Nitish, Vikas Kumar and Dan Baack. (2005), “Adaptation of Cultural content: Evidence from B2C E-commerce Firms,” European Journal of Marketing, Vol. 39 (1/2).

 Singh, Nitish, John Zhao an Hu (2005), “Analyzing cultural information on web sites: A cross-national study of web site from China, India, Japan, and the U.S.” International Marketing Review, Vol. 22 (2).

 Singh, Nitish and Marco Gomez (2005), “An Exploratory Study of Hispanic Cultural Values,” Review of Business Research.

 Singh, Nitish, Olivier Furrerr, Massimiliano Ostinelli (2004), “To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland,” Multinational Business Review , Vol. 12 (1).

 Singh, Nitish (2004), “From Cultural Models to Cultural Categories: A framework for cultural analysis,” The Journal of American Academy of Business, Vol 5 (1/2).

Singh, Nitish & H.Matsuo (2004), “Measuring Cultural Adaptation on the Web: An Exploratory Study of U.S. and Japanese Web Sites,” Journal of Business Research (JBR), Vol. 57 (8).

 Singh, Nitish and Dan Baack (2004), “Website adaptation: Cross-Cultural Comparison of U.S. and Mexican Web sites,” Journal of Computer Mediated Communication (JCMC), vol 9 (4).

 Stubbfield, B and Nitish Singh (2004), “Studying influences of underage drinking in the U.S.: A content analytic study of alcohol advertisements in popular magazines,” Journal of Academy of Business and Economics, vol. 4 (1).

 Smith, Renee and Nitish Singh (2004), “Cocooning in America: An Exploratory Study of Americans Resorting to their Home,” Review of Business Research, vol. 3 (1).

 Singh, Nitish, Arun Periera and Ik Kwon (2003), “Ethnic Consumer Socialization: An Exploratory Study of Socialization Influences among three Ethnic groups,” Psychology & Marketing. Vol 10 october..

 Singh, Nitish and Sumit Kundu (2002), “Explaining the Growth of E-Commerce Corporations: An Extension of Eclectic Paradigm.” Journal of International Business studies (JIBS) December 2002.

 Singh, Nitish, J. Zhao & X.Hu (2002), “Cultural Adaptation on the Web: A Study of American Companies’ Chinese Web sites.” Accepted in Journal of Global Information Management (JGIM).

 Singh, Nitish & P. Boughton (2002), “Measuring Web Site Globalization: A Cross-Sectional country and Industry Level Analysis.” Accepted in Journal of Web Site Promotion.

 Singh, Nitish (2002) Analyzing Cultural Sensitivity of Web Sites, “Journal of Practical Global Business,” April 2002.

 Singh, Nitish (2002), “Truth and Dare: A Research Note on an Eclectic Agenda for Marketing.” Developments in Marketing Science, Vol. 25, June 2002. 

 Singh, Nitish and Hisako Matsuo (2002), “A Framework to Measure Cultural Values on the Web.” E-Business Review, Vol. 2, March.

 Singh, Nitish (2002), “Analyzing Cultural Adaptability of Web sites: A Perceptual Framework.” Proceedings of Midwest Academy of International Business, February.

 Singh, Nitish (2001), “Economic Action on the Internet: A Network Organization Approach.” Journal of E-Business, Vol 1. Issue 1: June 2001.

 Singh, Nitish (2001),“A Framework to Measure Embeddedness on the Web.” E-Business Review, Vol 1. No. 1.

 Singh, Nitish and Ik-Whan Kwon (2001), “Socio-psychological determinants of Consumer Ethnocentrism: An Ethnic-Subcultural Analysis.” Proceedings of Association of Marketing Theory and Practice, March.