The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Published by Elsevier Publishing. Highly Recommended by ChoiceReviews.Online, an ALA/ACRL publication. 2005

Proliferation of the Internet Economy: E-Commerce for the Global Adoption, Resistance and Cultural Evolution. Published by Idea Group. 2009

"Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array of anecdotal and research-based data to help executives be more effective in this increasingly global economy."
-- John Yunker, President, Byte Level Research;
Author of Beyond Borders: Web Globalization Strategies

"If the Web is to be truly World-wide, web sites cannot be designed with cookie-cutter templates with a "one style fits all" attitude. Rather, the web site must resonate with the cultural context it operates in and to do this what is needed is not cosmetic localization, but rather "cultural customization"--the topic of this book. Too often, one is confronted with web sites that are do not account for their intrinsic global access and potential appeal. Professors Singh and Pereira provide interested readers with a methodology to achieve cultural customization for their web site based on solid empirical research achieving that rare balance of rigor and relevance. Examples are used throughout the book to emphasize arguments and the book is accessible to readers at various levels. This is a must-read for anyone who wants to build brands in a global online marketplace."
-- Sandeep Krishnamurthy, Associate Professor of Marketing and E-Commerce, University of Washington, Bothell; author, Contemporary Research in E-marketing, and E-Commerce Management: Text and Cases

Product Description:
This book is the result of over four years of research on various aspects of e-commerce, culture, and online consumer behavior. The Internet, with its unparalleled access to global customers and the potential for highly customized marketing, has brought with it both promise and peril for international marketers. The promise of being born global with access to far-flung customers at unprecedented low costs must be tempered with the need for extraordinary business savvy to effectively confront the complexity of international competition and pressure on profit margins. How a company manages the access to a vast, multicultural global customer base, and handles other competitors vying for these customers will decide if it succeeds in the global marketplace.
A key issue in the quest for global success through the Internet is the ability to design a web site that draws targeted customers, generates the sought behavior (be it a purchase or other wise), builds trust and loyalty with these customers, and is invulnerable to competitive marketing actions. The process for this will obviously vary, depending on the needs of the targeted customersand customers in the global marketplace are of every cultural stripe possible, making for a multicultural sea of differing tastes and needs. In this context, where does one start to design web sites that are customized to draw specific cultural segments? The answer: right here, in this book.
Research (discussed in the book) shows that culturally-adapted web content enhances usability, accessibility, and web site interactivity, with the relevant cultural group. To help implement such cultural adaptation, the book provides a theoretically sound, rigorously tested framework. This framework provides the fundamental steps needed to culturally customize web sites.