NITISH SINGH, ASSISTANT PROFESSOR OF INTERNATIONAL BUSINESS AT BOEING INSTITUTE OF INT. BUSINESS, ST. LOUIS UNIVERSITY

Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business, St Louis University. He joined St Louis University in August 2007. Prior to it he was a Professor at California state University Chico. He obtained his Ph.D. in Marketing and International Business from Saint Louis University (2003), USA. Most of his undergraduate and post-graduate (Masters degrees) work was done in India and the U.K. He currently teaches courses in International Business Strategy, International E-Business and Asian Business. Singh’s primary research interests focus on international e-business and cross-cultural consumer behavior.  

He has published a series of journal articles exploring the issue of web site localization, and is continuously expanding on this research stream to web site adaptation issues across Europe, Asia and Latin America. His research has been presented in more than 40 national and international conferences and he has publications in journals like: Journal of International Business Studies, Journal of Business Research, International Marketing Review, Psychology& Marketing, Multinational Business Review, Journal of Global Information management, Journal of Computer mediated communications and others. Recently he has published a book titled "The Culturally Customized Web Site." The book is published by Elsevier publishing and is available at amazon and Elsevier web site
* The first book to offer a scientifically developed and validated theoretical framework to culturally customize international websites.
* Offers practical guidelines to marketing professionals to design effective international web sites.                                                                         * Provides visual illustrations on the power of culture in influencing web browsing & buying behaviors.

Singh's teaching philosophy combines the idea of scholarly research with pedagogy. It percolates the importance of scholarly research right at the core of an undergraduate class-room and encourages these bright students to do what we as academics do: “Actively expand our intellectual horizons and contribute to our academic fields by conducting scholarly research and sharing the research findings in academic conferences and peer-reviewed journals.”  Several of his students have pursued scholarly research, which has lead to academic conference presentations and forthcoming publications.